Text for the international exhibition Title: Tomorrow’s Global Enterprise –case study:UNIQLO
日本 / japan
西倉美祝 / NISHIKURA,Minori
我使用建築的方法為全球企業提供一個的新願景,以UNIQLO為例。利用建築與UNIQLO的服務創造企業新型態,可以連接世界各地的人與活動。這意味著每一個UNIQLO專賣店,將成為新的地理和環境。我設計四種不同尺寸(S、M、L、XL)的類型,將它們放在真實基地上做案例研究,創造UNIQLO的具體故事。一個故事可以延伸出多樣地故事,最後可藉由UNIQLO專賣店為企業的文化基礎,分享到全球。
The architectures and service of New UNIQLO create the new type of relationship that is beyond the distance to connect the people and their activities in all over the world. It means that every UNIQLO store become new geography and new environment for all the people using the store.In this case study, I design 4 types of UNIQLO store according to the 4 types in size, S, M, L, XL named after the size of cloths. Each type is placed in its real site, and a story made in one of the sites connect to a story of the other site, making new stories beyond the individuality of the store at the same time. Finally, we can share the new culture based on every UNIQLO store.
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